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McLaren F1

Augmented Reality to explore and educate.

McLaren F1 AR App in use

As passionate F1 fans we created this Augmented Reality concept to showcase how AR can be utilised to explore at a 1:1 scale. We are able to place the car in any environment the user decides to view it in, via a mobile phone. From here you can explore the car design and styling both externally and in the drivers' cockpit, and then choose to cycle through various eras of design development. In addition you can also choose to place a 1:22 scale option.

McLaren F1 AR App in use overlay example

The application of this type of Augmented Reality can be applied to many scenarios and market sectors.

McLaren AR app mobile splash screen
McLaren AR app mobile in use