The brief and challenge was to create a fun family friendly interactive experience to help promote a lakeside bistro café and boating lake. A marketing activation was created around a concept of coming to the lake to meet the penguins! A twist on a traditional family activity of feeding the ducks.
We delivered an Augmented Reality experience for customers to download via scanning a QR code from the venues menu and printed promotional advertising. The users are then taken through the experience by scanning the lake, at which point a winter scene overlays on the real environment with iceberg and penguins. Using your phone in the immediate surroundings you can then search for animated penguins nearby and have your photo taken with mother and baby.
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